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Members of Alaska Air's Mileage Plan may now transfer miles from their own accounts into the accounts of other Mileage Plan members.
At a cost of $0.01 per mile, plus a $25 processing fee per transaction, miles can be transferred in increments of 1,000 miles, up to 30,000 miles.
A maximum of 100,000 miles can be transferred into any individual Mileage Plan account per calendar year; and up to 100,000 miles can be deducted from a Mileage Plan account per calendar year.
From the standpoint of the mileage owner, the ability to transfer miles to someone else is clearly a desirable convenience, adding somewhat to the miles' value. And it comes as no surprise that convenience comes at a price. The question is whether $0.01 per mile on top of the $25 processing fee is the right price.
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To mark the 25th anniversary of the program's launch, American has announced a new AAdvantage promotion, award discount or travel sweepstakes on each of the first 25 days of May.
We reported on the first 24 days' offers in previous weeks. For the historical record, following is the final offer in the promotion, which ended on May 25.
Day 25 - Register (on May 25 ONLY) to become eligible to earn 2.5 times the AAdvantage miles normally awarded through the AAdvantage Dining program through June 30.
The promotion was fun and lucrative -- two qualities not often associated with airline mileage programs these days. Kudos to American for injecting a modicum of surprise and delight back into the game, albeit only temporarily.
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It's been a long time since we had any reason to mention greenpoints.com, the digital successor to what many consider the first fully developed loyalty program, Green Stamps. But the latest development is a newsworthy one.
Until further notice, purchases at approximately 125 participating online retailers will earn 20 points per $1 spent, double the previous earning rate. Offline purchases remain at the 10-points-per-$1 rate.
For now, this is being positioned as a promotion without a set termination date. That's typically a way of testing what is expected to become a permanent program change without actually committing to it.
As with the airlines' mileage malls, be sure to begin shopping at the greenpoints.com site to insure that earnings are tracked and credited.
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We reported last week on opportunities to earn Northwest miles for T-Mobile service. Which raised the question: What's the status of Northwest's relationship with Sprint Nextel?
Answer: It's being phased out. Here's the official announcement:
Effective June 1, Sprint Nextel will cease enrollment of any new customers into the NWA WorldPerks/Sprint Nextel Program. Members who purchased and activated a new Sprint PCS or Nextel wireless phone with a two-year service agreement prior to June 1, 2006, will continue to earn the Bonus Miles due them as long as they enroll for the program at www.nextel.com/partnerawards no later than July 31, 2006.
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Members of Southwest's Rapid Rewards program can purchase discounted tickets to see preview performances of Cirque du Soleil's latest production, "Love," a tribute to the music of the Beatles.
Rapid Rewards members receive a 25% discount off regular ticket prices for performances between June 2 and June 29.
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Through July 31, Mileage Plus members will earn triple miles for stays at the Hilton Princess Managua, the Hilton Princess San Pedro and the Hilton Princess San Salvador.
To receive triple miles, book the "TRIPLE AIRLINE MILES" rate online. Or request Plan Code 'QL' when booking by phone.
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