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Apparently attempting to integrate the power of social networking and user-created content with their marketing, American has launched a new e-magaine, AAdvantage Milestones.
According to American's news release, "AAdvantage Milestones will connect and engage the more than 56 million AAdvantage members through a new community forum and a series of video features that offer viewers quick tours of American Airlines and oneworld destinations."
Whether such an overtly commercial enterprise can truly engage the hearts and minds of travelers remains to be seen. Even with American's resources, the odds of success seem low.
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Through December 25, Starwood is offering members of the AAdvantage program triple miles and a 30% discount on rack rates for stays at Starwood hotels in Hawaii or French Polynesia.
Bookings can be made online (link below) or by calling 1-866-716-8140 and mentioning promotion code AA30.
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Through November 15, members of the American Express Membership Rewards program will earn double Rewards points and receive a two-class upgrade when they use an American Express card to rent a compact through midsize vehicle at participating National locations.
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Effective July 1, Frontier Airlines will make two interrelated changes to the EarlyReturns program.
First, the current policy of setting a predetermined cap on the number of available award seats on every Frontier flight will be replaced by a more dynamic system which allocates award seats according to demand for a specific flight.
Also beginning July 1, Frontier will impose blackout dates on award travel for the first time. (Elite members still will be able to redeem for a Plus award if seats are available, even during the published blackouts.)
Frontier claims that the new policies will result in a 30% increase in award seat availability overall, but admits that availability will remain scarce in some markets.
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Between June 15 and August 31, members the goldpoints plus program will earn double points for the second and subsequent stays at Radisson, Park Plaza, Country Inns & Suites, and Park Inn properties in North America and Latin America.
With the bonus, members earn 20 points per dollar for the room rate (versus 10 points per dollar normally).
Members can earn an additional 1,000 Gold Points for making their reservation online during the promotion at www.radisson.com, www.parkplaza.com, www.countryinns.com or www.parkinns.com.
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Between July 10 and September 30, Midwest Miles members will earn 1,000 bonus miles each way on flights between Milwaukee and Las Vegas.
Registration is required.
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