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Through October 31, ATA Travel Awards members can earn 6,000 bonus points -- enough for a free roundtrip domestic ticket -- by establishing a new ATA Airlines Visa Signature Card account and using the card for the first time.
The card carries a $49 annual fee and annual percentage rates of 16.74% variable or 19.74% variable, depending on the applicant's credit history.
In addition to the signup bonus, cardholders who use the card during October will be entered into a drawing to win 25,000 bonus points.
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Between October 1 and December 31, Priority Club Rewards members will earn a $25 Applebee's gift card after every stay at a Holiday Inn Express hotel in the U. S. charged to a Visa card. Up to $100 in gift cards may be earned during the promotion period.
Qualifying stay must include a Saturday night. Offer is not available at Holiday Inn hotels.
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Want to earn 100,000 WorldPerks bonus miles? Put on your reading glasses and be prepared to read through a LOT of convoluted fine print. Much of which you may have worked through before. Because this is essentially the same promotion that Northwest ran last year under the name "100,000 Mile Dash."
Here's the short version...
1) Register for the Mystery Miles promo before December 31.
2) Earn points for a variety of WorldPerks transactions between October 1, 2007, and January 31, 2008.
3) Between six and eight weeks following the promotion's end date, the points will be converted into bonus miles and deposited in members' accounts.
There are 20 ways to earn points, including flying international business class (130 points), checking in online at nwa.com (five points), purchasing a one-year WorldClubs membership (50 points), and staying with any WorldPerks partner hotel (five points).
Point conversions range from 500 miles for between one and 19 points to a maximum of 100,000 miles for 2,500 or more points.
Lucrative? Potentially. But as we said about last year's version, this is "another of those NW promotions that attempts to be all things to all people and succeeds only in being confusing to everyone."
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Between October 1 and November 17, members of United's Mileage Plus program can redeem their miles for a wide range of merchandise, including consumer electronics, jewelry, sports equipment, housewares, etc.
(If this sounds vaguely familiar, it's because merchandise awards were already available to elite Mileage Plus members, as well as Mileage Plus Visa cardholders, and will be through December 31. The current promotion extends that offer to all other Mileage Plus members.)
What's available? And, more importantly, what kind of value can Mileage Plus members expect when redeeming their hard-earned miles for non-travel awards? Following are some examples, chosen at random.
For 45,000 miles, program members can get a men's Movado museum watch, available from Amazon.com for $272. That amounts to a per-mile value of $.006 (six-tenths of one cent).
Or for 41,000, there's a Canon 7.1-megapixel digital camera, priced at $199.99 at Circuit City, for a per-mile value of $.005.
And for 39,000 miles, on offer is a KitchenAid Artisan 5-quart mixer, selling for $299.95 at Williams-Sonoma, yielding a per-mile value of $.008.
So members choosing the sample items would be getting between $.005 and $.008 per mile redeemed. That compares rather poorly to the $.012 per mile I use as the rule-of-thumb value for miles cashed in for free tickets. But with merchandise, at least the redemption experience will be a hassle-free one -- no frustrating searches for an elusive award seat.
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