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Through Dec. 31 ("or while supplies last"), AirTran Airways A+ Rewards members can earn 1/4 credit for every purchase of a combo, 20 or 32 oz. Coke at participating Wendy's restaurants. So four purchases earn one A+ Rewards Credit, and a free one-way ticket is earned after 32.
Each member is limited to a maximum of 32 Credits (128 purchases) during the promotion.
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Through Feb. 28, 2006, members of Alaska Airlines Mileage Plan will earn up to 30,000 bonus miles for roundtrip Northwest flights from or through Portland.
First, earn 5,000 bonus miles for a domestic roundtrip or 10,000 bonus miles for an international roundtrip completed by Dec. 16, 2005. Then receive an additional 10,000 bonus miles for the second domestic roundtrip or 20,000 for the second international roundtrip completed by Feb. 28, 2006.
Register prior to the first flight and no later than Dec. 16, 2005.
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Between Nov. 7 and Nov. 20, Continental OnePass members will earn three miles for every dollar spent at participating stores and restaurants in both Terminal C at New York/Newark and Terminal E-IAB at Houston.
To earn miles, there's a minimum of $20 per transaction and a maximum of 5,000 miles can be earned during the promotion. Miles earned for currency exchange will be based on transaction fee only. Liquor and tobacco purchases do not earn miles.
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Beginning in 2007, Delta customers will have one less reason to pursue top-tier elite status: Platinum Medallion members will no longer receive complimentary Crown Room Club memberships.
Instead, Platinum Medallions will be offered lounge memberships at discounted rates -- a one-time rate of $125 for PM members who earned Platinum status in 2006 and who qualified again in 2007; and $250 for members who earned PM status for 2007 but were not PM members in 2006.
As a business case, this is a classic example of the always-difficult choice between chasing the loyalty effect (long term and hard to quantify) and the revenue effect (short term and more measurable). Predictably for a company in bankruptcy, Delta chose the latter at the expense of the former.
My sense is that, as much as Delta needs to shore up revenues, this isn't the time for lowest-common-denominator marketing. Excitement and loyalty go hand in hand. But with the forthcoming deep-sixing of low-fare Song and the termination of free lounge access for Platinum Medallions, Delta and excitement will go their separate ways.
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WorldPerks members can combine miles and cash for tickets to selected ski destinations, including Anchorage, Aspen, Billings, Boise, Bozeman, Burlington, Calgary, Colorado Springs, Edmonton, Jackson Hole, Kalispell, Missoula, Salt Lake City, Steamboat Springs and Vail.
Sample prices: 5,000 miles plus $218 or 10,000 miles plus $168 for travel within the U.S. 48 or from the U.S. 48 to Canada. Prices for travel to Alaska are higher.
Tickets must be purchased no later than Dec. 15 for travel between Nov. 30, 2005 and Mar. 31, 2006.
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Through Nov. 30, new customers of the Southwest Airlines Rapid Rewards Visa Signature card or Visa Business card will receive five Rapid Rewards credits after the first purchase and up to five more credits for balance transfers (one Rapid Rewards credit for each $1,200 in balance transfers within the first 90 days the account is open).
The consumer card has a $59 annual fee and a variable annual percentage rate on outstanding balances, currently 15.4%.
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Members of the Starwood Preferred Guest program will receive triple Starpoints on all stays at Starwood hotels and resorts worldwide completed between Nov. 28 and Dec. 21. In addition, members will earn 500 bonus Starpoints for bookings made online by Nov. 18.
Registration is required.
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Through Dec. 31, Mileage Plus members can earn more miles-for-shopping at 16 e-tailers through the Mileage Plus Mall, including Barnes & Noble, Harry and David, Land's End and Nordstrom.
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